Trusted Brands: Esso, Mobil and General
The TonenGeneral Group’s business is supported by trusted brands. We also offer a wide range of services that provide flexible support for society’s needs. We supply a variety of reliable products including fuels, LPG, lubricants and chemicals. One of the Group’s strengths is adopting the world’s best practices with the motto “Customers Come First”.
Retail
The TonenGeneral Group carries out common initiatives nationwide for the Esso, Mobil and General brands to provide customers with a stable supply of quality petroleum products at reasonable prices. We are also leading the industry in the expansion of innovatively designed self-service stations under the Express brand.We continue to operate our service stations with attention to environmental and safety considerations while accurately responding to customers’ ever-changing expectations.
Esso, Mobil, Synergy, Speedpass and Express are trademarks of Exxon Mobil Corporation, used under license.

Self-service Express brand
Express self-service stations offer the quickest, easiest service in the cleanest, most comfortable facilities. For the further evolution of our brand value, we boost the tangible and intangible aspects of our service by enhancing sales promotion programs, improving customer service and ensuring clean environments at our service stations.
Convenience of Express
We implement a range of initiatives to maintain and strengthen the top brand position of Express, which customers support more than any other brand.
Synergy Card
This personal-use credit card can be used at Esso, Mobil and General service stations. It provides a variety of special offers based on amount of purchases, including discounts on fuel and an annual fee waiver service.
Speedpass
A payment device that can be used at affiliated service stations. Refueling or car wash operations can be initiated by simply holding the device over the panel attached to the pump or car wash. It’s a fast and secure way to complete payments.
Express Wash
Express Wash is equipped with a uniformly-designed, easy-to-use operation panel. The innovative drive-through car wash, based on a foam jet design, is highly acclaimed by customers.
Seven-Eleven
We operate joint alliance sites with Seven-Eleven Japan, a top brand and leader in the convenience store industry. These sites offer convenience to our customers while also creating a new brand image for self-service stations.
Video Pump
These fuel pumps feature high-luminance color LCD touch panels. The menu screen displays self-service operation guides and also enables car wash reservations or orders to Doutor Coffee Shops located on the same site.
Mobil 1 Center
At Mobil 1 Centers, professional service station staff provide quick and stress-free oil change service. Customers can choose from a variety of oils, including Mobil 1, our synthetic engine oil.
Doutor Coffee Shops
We operate complex sites with Doutor Coffee Shop, which has strong brand power. The sites provide customers with quality services and convenience, including original seasonal products and clean, appealing store environments.
Industrial & wholesales
In our industrial & wholesales segment, we provide a stable supply of industrial fuels, LPG and other products at competitive prices. We also continue to hold seminars focusing on human resource development, a challenge we share with our dealers.
Industrial fuels
We sell a wide range of products manufactured from crude oil through distribution channels other than service stations. For example, we supply diesel oil mainly to public transport operators and logistics companies. Kerosene and fuel oil A are now not only used for heating, but are more increasingly supplied to cogeneration systems at plants and hospitals. fuel oil C is used as a heat source for boilers at thermal power stations and plants and also as fuel for large marine vessels.
LPG
The former General Sekiyu (now TonenGeneral Sekiyu) was the first Japanese company to import LPG products from the Middle East, paving the way for increased LPG consumption in Japan. Kawasaki, Sakai and Wakayama Refineries are the main centers for supplying LPG to bottling terminals and industrial plants nationwide.
Kawasaki and Sakai Refineries, both located close to major markets, have their own import terminals, contributing to a stable supply of LPG.
Marine fuel
We have supply bases in Tokyo and Osaka bays, Japan's two key bay areas. These bases provide a stable supply of high-grade fuels produced at the Group's adjacent refineries. Our quality control team strives to maintain consistent product quality.
Aviation fuel
The Group provides high-quality aviation fuels and customer services. Along with excellent airport operation, we supply aviation fuels, mainly jet fuel, to major Japanese and foreign airlines and public authorities.