We are working toward enhancement of the value of our brands, in particular by promoting our "Express" self-service stations with a focus on customer needs.

Basic Strategy

Our Fuels Marketing segment is continuing to build a high-value-added business model even in a severely competitive environment, aiming at being the most efficient and maximizing our productivity. Based on this strategy, we continue to concentrate on improving competitiveness by building our self-serve network under the self-serve brand "Express".

Improvement of marketing efficiency for service stations

Through marketing operations conducted together with our parent company ExxonMobil YK, (EMYK) we focused on our highly productive self-service stations, especially our Express service stations (SS), and on maintaining and expanding our cooperation with Seven-Eleven Japan, an alliance partner for sites that include SS with convenience stores. As a result, the Company and EMYK have expanded the network of self-service brand Express over 900 sites and the number of sites with Express SS with Seven-Eleven convenience stores exceeded fifty.
We also aim to improve customer convenience and added value through our card program, which was renewed in July 2010.