We are working toward enhancement of the value of our brands, in particular by promoting our "Express" self-service stations with a focus on customer needs.

Basic Strategy

Our Fuels Marketing segment is continuing to build a high-value-added business model even in a severely competitive environment, aiming at being the most efficient and maximizing our productivity. Based on this strategy, we continue to concentrate on improving competitiveness by building our self-serve network under the self-serve brand "Express".

Strengthen self-service station network through "Express" brand

We continue to focus on our highly productive self-service stations and further strengthening of the brand value of our "Express" brand. "Express" brand service station comprise 20% of ExxonMobil Japan total service station number as of end-2009, but they supplied over 50% of ExxonMobil Japan retail gasoline and diesel oil sales volumes in 2009. In order to further differentiate our offerings with our competitors, we will further enhance the alliance network with Seven-Eleven Japan.