As a member of the ExxonMobil Japan Group, TonenGeneral uses the same marketing strategy for the “General" brand as is used for the “Esso" and “Mobil" brands, and leads the industry in the number of self-service stations and quality of service. The number of self-service stations for the ExxonMobil Japan group including TonenGeneral reached 1,223 as of the end of September, 2011, representing 32% of total number of service stations for the group.

TonenGeneral works to remain responsive to constantly changing customer needs. We provide an array of products that meet customer needs, including the Synergy brand of high-quality fuels and the market-leading Mobil 1 lubricant brands.

In addition, TonenGeneral is working to develop and introduce attractive services while expanding its network of Express self-service stations, which are rapidly gaining acceptance among drivers, under the “Quick & Easy" brand concept. These services include the Synergy Card, which drivers can use at any of our three branded service stations nationwide.